With so many skincare options and fleeting beauty fads out there, finding the right products can feel more like a chore than a path to self-care. At Afterglow, this narrative hits close to home—it's the very journey we embarked on as consumers ourselves. Our story began with a quest for simplicity, efficacy, and honesty in skincare, guided by the belief that everyone deserves products that not only promise but deliver. Afterglow is our invitation to you: to join a skincare experience where joy, results, and honesty aren't just goals, but guarantees.
My skincare journey started at 13 when I was a teenager wrestling with pimples. Every night, mother would gently dab pimple cream on my face while I slept, a gesture as comforting as it was practical. This ritual unknowingly piqued my interest in skincare, leading me on a decade-long dive through the beauty industry's vast and bewildering landscape, a world filled with as many myths as moisturizers.
Initially, I was that person who believed if you couldn't pronounce it, you probably shouldn't trust it on your skin. I was drawn to anything labelled "natural", and the EWG Skin Deep database was my go-to guide. Yet, time and again, these supposedly safer choices not only disappointed but sometimes even worsened my skin issues. It was through navigating the murky waters of marketing claims that I began to see the beauty industry's penchant for baseless assertions, leading consumers on expensive quests that often led nowhere.
And then there’s the Singapore factor. Living here, with our never-ending dance of heat and humidity, finding skincare that doesn't just give up halfway through the day felt like a quest in its own right. It was a perpetual game of finding a balance between hydration and not turning into a grease ball.
This journey—filled with love, a fair share of frustration, and way too many jars of barely-used creams and serums—led me to create Afterglow. Our mission is really quite simple: to cut through all that noise and bring a sense of joy and genuine results back to your skincare routine. Afterglow is all about sharing every “aha” moment I had in my own skincare journey, and turning every disappointment into a lesson, all underpinned by a commitment to transparency, efficacy, and enjoyment.
We want to stir things up in the beauty industry, driven by the belief that looking after your skin should feel good, not like a leap of faith. With Afterglow, I’m hoping to share the clarity and confidence I’ve found with others who are still searching, aiming to shift beauty standards towards a place where honesty isn't just appreciated; it's expected.